As the range of DSLR cameras and accessories continues to grow, Sony has teamed up with a number of retailers to create 'Centre of Excellence' stores. To achieve 'Centre of Excellence' status each store has undergone a staff training programme to ensure you are informed and equipped correctly.

Whatever your requirements, Centres of Excellence stores will have a complete range of Sony DSLR bodies and compatible lenses available to offer the full product experience.

"Sony has invested heavily in the joint creation of these α 'Centres of Excellence' stores and we are committed to driving the α brand and product range." said Chris Bowen, Head of Sony Digital Imaging, Sony UK Limited. "Working with supporting retailers to strengthen our message in store is a positive step forward and we look forward to watching the awareness for α grow."

Sony is pleased to announce that, to date, 54 stores have been awarded 'Centres of Excellence' status offering you access to an experience at a choice of venues throughout the UK.