Enhanced Live Production Control System
Sony's ELC-MVS01 (ELC) system is designed to meet growing demands by broadcasters for newsroom automation to enhance operational efficiency and newsroom productivity. ELC can help increase on-air time without increasing cost. It manages all newsroom control functions from a dedicated operator position. These include video and sound sources; studio cameras and audio; playout servers; DDRs; and graphic devices. The system is fully integrated with NRCS using an ActiveX plug-in to continuously monitor the playlist and automatically prepare assets for the next cue.
To maintain operator familiarity, the addition of ELC does not change NRCS processes. NRCS remains the 'master', with ELC mirroring the workflows. In simple terms, ELC sits alongside NRCS and the various devices rather than between them. With dual redundancy for critical operations, ELC does not compromise newsroom output at any time. ELC's extensive list of operational features is the result of experience, consultation and feedback. Because Sony understands the intense pressure of live news, ELC can rapidly revert to manual operation - for instance, to cope with breaking news, to reposition a camera or to re-balance audio levels. Operators will find the ergonomic control surface and intuitive GUI easy to use.
Increase on-air time
By improving the operational efficiency of the newsroom, broadcasters can shorten the time between bulletins without the need for additional staff. Also, as more bulletins are scheduled, broadcasters should expect a corresponding rise in advertising revenue.
Improve viewing figures and audience share
Because ELC automates many routine newsroom functions, key staff can be repurposed from managing content to creating higher-quality content. This will drive up output standards, increase viewing figures and - ultimately - lead to an increase in advertising revenue.
Increase newsroom flexibility
Because ELC can support automated, semi-automated and manual operations, the newsroom becomes more flexible. Standard news programmes with fixed formats can be made using automation and fewer resources, while flagship programmes and 'one-offs' can revert to full manual control.
Reduce risk of errors
With fewer staff in the pressurised environment of the 'live' newsroom, the risk of production errors will significantly reduce.