A high definition VTR for prestige and mainstream programme production
Sony recognises that your needs as a programme maker will vary depending upon the type of programme being made. This has driven the development of a multi-format high definition product offering, including HDV for entry-level HD operation, HDCAM for mainstream and prestige productions and HDCAM SR for productions where only the ultimate quality will suffice.
HDCAM has long been associated with the creation of the most prestigious movies, commercials and television programmes. The recent expansion of the HDCAM product line up has transformed the economics of HD for mainstream television production, with models such as the HDW-730S HDCAM camcorder making HD acquisition accessible to those working on standard definition budgets. And this expansion now continues with the addition of the even more affordable HDW-D1800 VTR to the HDCAM line-up.
The HDW-D1800 operates at the frame rates used for prestige and mainstream content creation and distribution. It offers HDCAM recording and playback at 1080/50i, 1080/59.94i, 1080/25P, 1080/29.97P, 1080/23.98P and 1080/24P.
The HDW-D1800 is ideal as part of an end-to-end HDCAM production chain. It also makes business sense even when post production and programme distribution remains at 625/50 standard definition. An inbuilt HD to SD downconverter provides a standard definition output from your high quality HDCAM original recordings. Compatible replay of MPEG IMX and Digital Betacam tapes also helps smooth your transition to the world of high definition.
Superb High Definition pictures
HDCAM VTRs are in use around the world for creation of the most prestigious programmes. Even though the HDW-D1800 brings a new level of affordability to the HDCAM line-up, there has been no compromise in picture or sound quality. The HDW-D1800 produces great quality HDCAM pictures and is the ideal companion to the HDW-F900R, HDW-750P and HDW-730S HDCAM camcorders.
Unlimited opportunities for international productions
With 1080/50i, 1080/59.94i, 1080/25P, 1080/29.97P, 1080/23.98P and 1080/24P switchability, the HDW-D1800 increases opportunities for international production and distribution. You can use the HDW-D1800 to produce a travel programme for a European audience one day, and a music programme for transmission in the USA or Japan the next.
Business benefits today and tomorrow
When used in an end-to-end high definition production chain, the HDW-D1800 maintains the exceptional quality of HDCAM from shooting to playout. The HDW-D1800 also makes business sense when post production and distribution is completed in standard definition. A built-in downconverter within the VTR creates standard definition pictures from HDCAM tapes. These SD pictures can then be replayed into your existing standard definition edit suite for subsequent post production. And users today are recognising that pictures shot in HD and post produced in SD provide a better on screen look than those originated in standard definition.
Peace of mind for High Definition post production
Over 27,000 (need to insert latest IBC sales figure here) HDCAM VTRs and camcorders have been sold worldwide, and the number of post houses and broadcast facilities equipped with HDCAM grows every day. HDCAM VTRs have a great track record for rugged and reliable operation around the world.
Ease-of use for minimum re-training
The latest in a long line of digital VTRs from Sony, the HDW-D1800 retains the ergonomic design and familiar operation of formats such as Digital Betacam. With the HDW-D1800, you avoid expensive operational retraining and can generate great pictures from day one.