(Hall 2, Stand 509) – Sony is set to reveal a host of new migration video security solutions at Europe’s largest security show, Security Essen. Sony is using this year’s exhibition to showcase how it’s leading the way in HD video security innovation.
Following Sony’s success at IFSEC 2012, it will be showcasing its latest video security news at Security Essen 2012 between the 25th and 28th of September. Sony will demonstrate how its innovative products are enabling customers to integrate existing and new technology through Hybrid and IPELA solutions.
IP technology adoption is growing in the market because customers, large enterprises and government sectors are recognising the benefits of the technology and considering migrating from their existing analogue system to IP video surveillance. There are a number of ways of migrating from analogue to IP technology in the market, but the majority of solutions include encoder and Hybrid recorders which provide migration capabilities from analogue standard definition (SD) only to an IP SD system. Following demand from customers, Sony released the IPELA Hybrid camera to help customers migrate from an analogue SD to IP HD system, which will be demonstrated live at Security Essen 2012.
Ryan Kawashima, Strategic Marketing Manager, Sony Europe commented: “Security Essen 2012 comes at a really exciting time of change in the market. Analogue CCTV cameras have reached their peak thanks to the increasing price competitiveness of network cameras and their ability to offer superb clarity and visibility and deliver live monitoring in multiple locations. Sony’s migration solutions provide a cost effective and flexible path of migration for those looking to make the change from analogue to HD. We are making it as easy as possible for our customers to transition to HD, while guiding them on what should be migrated and what needs to be replaced.”
In addition, Sony is delivering further picture quality enhancement revolutions to the industry. The IPELA Engine (TM) technology is embedded in all new generation products, which provides 60 frames per second (FPS) at full HD (1080p) resolution. This has set the new technology standard for critical applications in the casino, traffic monitoring, utilities and city surveillance market.
Sony will be announcing new products using the IPELA Engine (TM) at Security Essen 2012 and will make all demonstrations in the Sony booth situated in Hall 2 at Stand 509.