For the second year running, Sony delivered Wimbledon in live 3D across the globe through its distribution partner SuperVision Media – providing an exhilarating and dramatic almost-there Wimbledon experience for fans unable to attend Centre Court.
Where sport and cinema collide
Five major global broadcasters and cinema exhibitors screened the 3D production of the Wimbledon 2012 men's finals in multiple countries and regions worldwide.
Live 3D screenings took place in Europe, North America, Africa, Latin America and Asia. Working in partnership with the All England Lawn Tennis Club (AELTC) and with the support of the Lawn Tennis Association (LTA), Sony continues to break new ground where sport and cinema collide.
As Senior Vice President of Sony Digital Cinema David McIntosh said, “This is a very exciting time for cinema and sport as more and more theatres opt to show leading sports events on their screens. Sports fans want to experience the energy and speed of a match and cinemas that broadcast in 3D are able to capture this perfectly. The demand from cinemas to screen Wimbledon shows there is a huge appetite from fans everywhere to experience Wimbledon, and sport in general, in 3D.”
Mick Desmond, Commercial Director of the All England Lawn Tennis Club said: “We were delighted with our 3D partnership with Sony last year and we look forward to working with them again. Sony is uniquely placed to capture the finals of The Championships in Live 3D, bringing the exhilaration of Wimbledon to the world. We are proud to be at the forefront of this huge technological movement and firmly believe that with Sony we will deliver the most immersive viewing experience of Wimbledon to date.”