Creativity knows no limits, and the power to harness creativity through images and technology can deliver extraordinary results. Ziris Canvas can provide endless inspiration.
Unlimited scope for multi-screen creativity
The ubiquity of High Definition (HD) images and videos means audiences and viewers have almost come to expect the sharpest and clearest picture quality available. So in a world where high quality is standard how do companies differentiate themselves?
By working with multiple display screens in a variety of shapes and sizes to show HD images and videos, users can create limitless possibilities and eye-catching layouts. Ziris Canvas breaks down the confines of the screen, allowing creative teams to explore new and exciting ways of displaying content to customers in a range of environments.
1. Use scale to create impact
Ziris Canvas provides numerous opportunities for creativity. The first is scale – instead of a standalone screen displaying flat content, users can create walls of screens displaying content in Full HD. This increases the number of people who can see the content, but also creates huge impact and emotional engagement with the content.
Big is beautiful and Ziris Canvas is unlimited in the size of the area HD content can be shown over.
2. Stretch out over multiple screens
The capability of stretching Full HD content over multiple screens positioned in a variety of ways makes it easy to present stunning images that really come to life.
Images of higher resolution than Full HD can also be prepared and rendered to compensate for any loss of resolution when content is enlarged. In this way, when images are stretched across multiple screens the original Full HD resolution can be retained to create maximum visual impact.
Ziris Canvas also allows users to display multiple, related pieces of content: images and logos can be displayed next to video, which can be displayed across single or multiple screens – uninhibited by the boundaries of any one screen. This creates a more stimulating and powerful viewing experience, offering rich, related content in a single location.
3. Immerse the viewer in your world
The third possibility is the most exciting. Screens connected across several walls, floors and ceilings offer a three-dimensional perspective of content – immersing the viewer in HD content.
Imagine a clothes retailer creating a set of screens in a corner of a store where the screen on the floor displays a catwalk, those on one wall show models at a fashion show and those on the other wall display the audience admiring the store’s creations. The viewer will feel like they are part of the show – an experience they would not get from a flat video or advertising hoarding.
Another example Sony demonstrated at the Football Confederation Cup draw was a number of HD screens in a 3D shape - in this instance the shape of a football. This stunning display stopped visitors in their tracks, as they realised the capabilities of the technology to fire the imagination.