Sony’s industry-leading VPF (Virtual Print Fee) programme helps smaller screens and independent first run cinemas with their cost effective transition to 4K digital projection.
Cutting the cost of digital migration with Sony
Once your audience has experienced 4K digital projection there’s no going back. And with Sony’s Virtual Print Fee (VPF) programme, the transition to digital is easier and more affordable than you’d imagine. Put simply, we’ll help shoulder the costs of independent cinemas switching to 4K. Sony Digital Cinema works closely with major movie studios and independent distributors to subsidise the cost of exhibitors’ technology transition. Through our VPF programme, we’ll dramatically cut capital investment and ease cashflow as your audience enjoys the spectacular benefits of 4K projection from Day One.
And don’t forget: while other schemes are closing fast, Sony’s fully-funded VPF programme remains open until March 2014. So now’s the perfect time to sit down with us and plan your future digital migration. Alongside lower upfront hardware costs with flexible terms, our industry-leading VPF programme gives independents and smaller screens these exciting benefits:
- Industry-leading Sony 4K projection system including storage server/media block
- Complete installation including shipping and delivery
- Priority access to revenue-boosting 4K alternative content, including live concerts, sports and special events
- Screen Management and Theatre Management Software
- CineWatch™ Remote Monitoring Software
- Real-time monitoring and reporting
- Access to our 24/7 call centre and technical help desk
The 4K industry leader
At Sony we’re the unrivalled leader in 4K. We introduced the world’s first commercial 4K projector in 2005, and today there are more than 13,500 Sony 4K digital cinema projection systems installed worldwide.
We’re trusted by exhibitors as the ‘one-stop’ 4K solution, with an extraordinary range of technologies and services that no other manufacturer can match.
Sony 4K makes sense for cinemas of any size – from national multi-screen chains to boutique indies. We’ve recently introduced the SRX-R515 4K digital projection cinema that’s designed specifically to help smaller screens realise the benefits of 4K presentation. And that’s just the start. We’re constantly raising the bar with exciting innovations – from high frame rate and Entertainment Access Glasses to laser light projection – to deliver a more exciting, immersive movie-going experience for audiences everywhere.
Get in touch today
Want to know more? Click here if you’d like to discuss your low-cost transition to 4K with the Sony Digital Cinema team