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It’s beautifully simple: α lenses are intended exclusively for people who love photography. And that means that everyone at Sony who’s involved in their creation makes sure that each α lens delivers the performance our customers have a right to.

Every phase of the production process – from design and development to manufacture and testing – is dedicated to achieving total customer satisfaction.

Great images start here. This is the story behind every α lens.

Planning for perfection

Conceived to realise your full creative vision

The production of a new α lens starts with a detailed concept. What are the creative and technical goals set by the designers? How will the lens interact with the camera body? All these factors – and many more – are considered in minute detail to define the basic parameters of the lens.

It’s also Sony customers who play a vital role in this process. Discussions with users give our designers the chance to hear valuable opinions at first hand.

Once the basic concept has been decided on, the actual process of design, development and prototyping begins.

Superior design for every lens

Precision optical design

Next, it’s the job of the design team to breathe life into this initial concept.

Advanced simulation techniques determine how individual lens elements must be positioned to achieve desired levels of performance at a specified focal length and aperture.

The lens barrel must maintain perfect spacing and optical axis alignment of all lens elements used in the design. It must also be capable of repositioning those elements with extreme precision for focusing and zoom operations. The movement of all lens elements and groups has to be perfectly synchronized, demanding a mechanism that’s built to exceptionally fine tolerances.

Design of the autofocus system requires extremely accurate shifting of particular lens groups. While this is normally achieved via mechanical coupling from the camera body, some α lenses feature a built-in SSM (Super Sonic wave Motor) focusing system for even more refined AF performance.

Each lens is a complex electronic and mechanical system that must be able to communicate with the camera body. CPU and ROM chips support the data communications that are required for SteadyShot™ INSIDE, the in-body image stabilisation system that works with every α lens.

Testing time

Strict quality assurance at every stage of lens manufacture

Lens prototypes undergo the toughest tests in our quality assurance department to ensure they’re fit to carry the Sony name.

New models that have been created by the design team must pass these tests with flying colours before they’re passed to the next stage.

Optical performance is checked through detailed measurement of aberration, resolution and flare, alongside real-world comparisons with lenses from other manufacturers. Reliability is tested in conditions ranging from extreme heat and humidity to freezing temperatures… with drop and dust-resistance tests thrown in for good measure.

Quality your Sony DSLR deserves

State-of-the-art technology with a human touch

Production principally takes place at the Sony EMCS Corporation Minokamo TEC factory in Japan. It’s a total imaging product manufacturing facility that applies the highest technological standards to the production of α DSLR camera bodies and lenses.

Every lens for your Sony DSLR camera is made up of a large number of parts. Production starts with inspection of every separate component to ensure that it’s defect-free.

Slight errors in the shapes of protrusions and curves are detected by electronic measurements, and the circularity of mechanical lens barrel parts is tested to extremely fine tolerances.

A single interchangeable lens may contain anywhere from 5 to 19 individual lens elements arranged in groups. Every element is carefully inspected for minute dust, surface scratches or clouding. Elements are then assembled into the lens support rings and lens barrel, with exacting adjustment of optical alignment.

Either 7 or 9 aperture blades are individually installed in the aperture assembly, and the Super Sonic wave Motor and related components are meticulously assembled for SSM models.

It’s then time to assemble the mechanical and electronic parts that are used for focus and zoom operation. At this point assembly personnel pay particular attention to operational smoothness, while torque and other measurements are made using automated test equipment.

Sometimes it takes a human touch to achieve perfection. Assembly of the zoom mechanism is performed by staff who can distinguish between minute variations in the size of rollers that couple the inner and outer lens barrels – something that no machine can currently emulate.

Following a series of rigorous tests, sub-assemblies and parts are combined into their final form by highly experienced specialists.

Delivering on a promise

Final checking and inspection

Individual parts and sub-assemblies are checked during production to ensure the highest possible quality and performance. Then, after assembly, the completed lens is subjected to further testing that includes checks on contrast, resolution and autofocus precision.

Almost imperceptible variations between individual lenses are written into the lens’s built-in circuitry so that they can be communicated to the camera. This ensures uniformly excellent, repeatable performance from every α lens.

Before they’re dispatched for packaging and delivery, lenses are inspected for external scratches and smudging, as well as for operational ‘feel’ – including smoothness and quietness of autofocus.

Packaging and transportation are also crucial factors in assuring overall product quality. All α lenses are subject to computer management by serial number, effectively preventing packaging errors. During shipping, lenses are handled with the greatest possible care, using vehicles specially designed for precision equipment.

 

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