New Translucent Mirror and DSLR cameras

 

Find out about the latest α cameras with Translucent Mirror Technology and DSLR cameras from Sony. See every detail with ultra-high resolution 24.3 effective megapixel images. Capture every instant of fast-moving action at up to 12 fps with continuous autofocus. Shoot detailed Full HD video at up to 50p with stereo sound.

24 August 2011

Two new Translucent Mirror cameras from Sony

α580 DSLR camera

α77 and α65 with Translucent Mirror Technology

Introducing the quickest, most responsive interchangeable lens cameras in their class. The new α77 and α65 with Translucent Mirror Technology make serious performance even more accessible.

  • World’s fastest* 12 fps full-resolution shooting with Continuous phase detection AF (α65: 10fps)
  • Capture flawless, low noise images with 24.3 effective megapixel Exmor APS HD CMOS Sensor
  • Low noise and extended sensitivity range from new BIONZ processor
  • Compose and focus in confidence with high contrast XGA OLED Tru-Finder™
  • Shoot smooth Full HD movies up to 50p with exposure mode control
  • Handle tough assignments with tough magnesium body and dust/moisture resistant controls (α77)


*Among interchangeable lens cameras with APS-C sized sensor, as of 24th August 2011

See the α77 and α65

8 June 2011

The new α35: Expert performance for everybody

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Ultra-fast responses

  • Capture fast-moving action at up to 7fps while pulling distant subjects closer with new Tele-zoom shooting mode
  • Shoot a continuous burst of full-resolution images at 5.5fps
  • Create Full HD movies with responsive, non-stop autofocus of moving subjects
  • Focus quickly and accurately on your subject with 15-point phase detection AF system
  • See what you're shooting on screen at all times with Quick AF Live View – even during HD video shooting
  • Compose shots with confidence using high-resolution Tru-Finder with 100% frame coverage and informative graphic displays

Learn more about α35

Extraordinary image quality

  • Capture amazingly detailed stills and HD video with 16.2 megapixel Exmor™ APS HD CMOS sensor
  • Reproduce crisply-defined details, lifelike colours and richly subtle tones with the powerful BIONZ processor
  • Shoot handheld without flash in low light with sensitivity up to ISO 12800
  • Boost maximum sensitivity to equivalent ISO 25600 with Multi-frame noise reduction for extreme low-light shooting
  • Capture extremes of highlight and shadow detail in a single frame with Auto HDR that automatically shoots and combines up to three different exposures
  • Accommodate extremes of brightness and contrast for evenly-exposed backlit scenes with D-Range Optimiser
  • Shoot beautifully natural, low-noise images in fading light without using flash in Handheld Twilight mode

Learn more about α35

Even wider creative options

  • Create exciting Picture Effects with no PC or editing software needed (including partial colour, retro, posterise, pop colour, monochrome and toy camera)
  • Shoot extra-wide images in 2D, or in 3D to enjoy on your 3D TV with Sweep Panorama
  • Get great pictures without fuss with AUTO+ mode that analyses scene and shooting conditions, adjusting camera parameters automatically for optimum results
  • Add even more polish to your pictures with 6 Creative Style image finishing options to suit wide range of subjects and shooting situations

Learn more about α35

Designed for you

  • Get crisp, stable handheld images using any compatible A-mount lens with SteadyShot INSIDE
  • Enjoy serious picture performance with less to carry when you’re travelling with a compact camera body weighing just 433g
  • Keep shooting for longer with battery stamina boosted to a generous 440 shots between charges
  • Capture beautifully natural portraits with Face Detection and Smile Shutter
  • Compose shots with confidence, with visual display of digital levelling gauge, grid lines, exposure settings and other shooting information
  • Safeguard against blemishes caused by dust landing on the sensor during lens exchange with dual anti-dust system

Learn more about α35

 

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