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Even more creative possibilities

α Translucent Mirror Technology and DSLR cameras by Sony offer photographers an exciting palette of creative functions and effects. It’s never been so easy to create inspiring images that stand out from the ordinary.

Discover the artist within you Create impressive ‘in camera’ effects with no PC or editing software Explore Picture Effect options like posterise, partial colour, retro, high-key, miniature and toy camera Preview results while shooting stills or movies

Perfect portraits made simple

Achieve beautiful ‘people pictures’ with Face Detection that adjusts exposure to flatter your subject
Get relaxed, happy portraits with Smile Shutter that automatically fires the shutter when someone smiles
Fine-tune results with adjustable smile level detection… from a gentle smile to a huge grin
Register and automatically recognise up to eight faces, prioritising camera settings for clear, natural results

Superior results without fuss

Concentrate on your subject, not your camera settings: AUTO+ helps you get great results in any situation
Camera analyses scene and shooting conditions, adjusting settings for effortless results
No more guesswork: AUTO+ picks the right functions for the job – like high-speed burst shooting for fast-moving subjects or HDR for high-contrast scenes

Clearer handheld images

Get crisper, blur-free results when you’re shooting handheld with SteadyShot INSIDE
Enjoy powerful optical image stabilisation equivalent to up to 3.5 stops (4 stops with A900)
Shoot in low light, use high zoom settings or slower shutter speeds without worrying about hand-shake
Works automatically with all your A-mount lenses

Track your travels with GPS Automatically log where all you photos and videos clips are taken with in-built GPS unit (selected models only) Where in the world? Images and clips are automatically geotagged as you travel Re-live those memories with on-line maps on your PC

See clearly from any angle Compose comfortably in any position with the high-resolution LCD that tilts and rotates three ways Don’t get lost in the crowd: hold the camera high above other people’s heads for a new vantage point See things from a different perspective: get down low to capture a fresh view of the world Flip the screen for perfectly-framed self portraits

Memories made for sharing in HD Enjoy your photos and HD videos on TV: BRAVIA® Sync controls playback with your TV’s remote Get connected: HDMI output links camera to HD TV

Friendly software for every photographer Browse, sort and share your photos and clips with easy-to-use Picture Motion Browser PC software Convert and process RAW files with Image Data Converter SR software Manage files with Image Data Lightbox SR software

Pristine, dust-free images Cut the risk of dust particles causing blemishes on your photos and videos Dual anti-dust system protects sensor during lens exchange Anti-static coating reduces attraction of dust particles Sensor vibrates to dislodge settling dust

Capture a bigger picture with Sweep Panorama It’s easy to create spectacular panoramic photos of landscapes and other subjects with a huge field of view. Sweep Panorama captures a burst of images, joining them seamlessly to create a high resolution, extra-wide panoramic image.

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