The Sony A550 with Auto HDR

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Step up to the responsive DSLR-A550 digital SLR camera by Sony. With 14.2 megapixels Exmor™ CMOS sensor and Quick AF Live View you’ll capture beautiful images in low light… one of the toughest challenges for any camera.

Get great results in any situation with high-speed shooting up to 7fps, new Auto-HDR mode for high dynamic range images, and SteadyShot INSIDE for crisp pictures when you’re shooting handheld in available light.

Discover the new A550 with Exmor CMOS Sensor and Bionz Processor

14.2 effective MP Exmor™ CMOS sensor and BIONZ processor for razor-sharp shooting responses and brilliantly clear images with reduced noise

Enhanced Quick AF Live View for super-fast, accurate autofocus in live view shooting mode

Live image preview from any angle on the clear, bright 3” Xtra Fine LCD screen

Manual Focus Check Live View for accurate confirmation of focus and fine detail, even in low light

Capture fast-moving action with continuous shooting up to an incredible 7 frames per second

Find out more about the responsive DSLR-A550

Auto-HDR: amazing high dynamic range images

There’s a brilliant new way to create dramatic images with a huge dynamic range – from crisp, clear highlights to intricate shadow details… all in a single frame. Featured on the DSLR-A500, HDR-Auto mode lets you capture an extremely high dynamic range in a single image.

Just point and shoot: the camera automatically shoots and combines two successive frames, aligning them perfectly to create a single HDR image with a huge natural tonal range.

Now you can shoot brilliant HDR images handheld… with no PC or special software needed.

Image taken without Auto-HDR

Image taken with Auto-HDR

Learn more about the DSLR-A550 with new Auto-HDR mode

Make the most of shooting in low light

Shooting tips for better twilight pictures with your DSLR camera

Select a wide aperture to grab more light and pick the brightest lens you can, like G Lens by Sony

Make sure you’ve turned on SteadyShot INSIDE to cut down the effects of camera shake when you’re shooting handheld

The DSLR-A550 lets you increase sensitivity right up to ISO 12800 for clear, beautifully detailed images as the light fades

Discover more low-light shooting tips

Pick the perfect lens for sensational results at twilight

Great low-light shots start with a great lens. Fixed focal length, telephoto or zoom: there’s a superb choice of bright, wide aperture lenses by to complement the amazing imaging power of your DSLR camera. Choose G Lens by Sony or premium optics by Carl Zeiss: you’ll be amazed by the results.

See all lenses for low light shooting

Twilight Football captured with the DSLR-A550

7 very special football matches across the globe. One incredible event. A showcase for superb skills, fast-moving action and breathtaking locations, Twilight Football was a photographer’s dream come true. Here’s your chance to find out what happened when the whistle blew…

View amazing photos of the event captured with the responsive DSLR-A550 digital SLR

See 7 breathtaking locations around the world

Read the full story and match report from each game

Find out what happened at Twilight Football

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