What's new with α SLT cameras?

Light, compact and refreshingly easy to use, the new SLT A-37 Translucent Mirror (SLT) camera lets everyone create beautiful images and Full HD videos. Grab fast-paced action at a speedy 7 frames per second. View scenes clearly through the high-resolution Tru-Finder™. Let the SLT A-37 take the hard work out of composing pro-style portraits.

The new SLT A-37 shoots at up to 7 frames per second

Capture more special moments

From action-packed sports to intimate family portraits: reveal the drama and beauty of each moment with the easy to carry SLT A-37 Translucent Mirror (SLT) camera.

Don’t miss those once-in-a-lifetime photo opportunities. The new SLT A-37 captures fleeting expressions on a child’s face at a speedy 7 frames per second. Tele-zoom Continuous Advance Priority AE mode pulls your subject closer with a high-speed burst of crisply detailed images. Tracking Autofocus keeps tightly locked on your subject, so stills and Full HD videos are clear and sharp… even with moving subjects.

Want an even bigger picture? Clear Image Zoom magnifies your image by up to 2x, pulling subjects nearer without the need to pack an extra lens. No tripod? No problem. SteadyShot INSIDE cuts the effects of camera shake for crisper, clearer handheld images.

See every detail with the high resolution TruFinder™

Every detail’s simply clear

Shoot flawless, high-resolution 16.1 megapixel stills and Full HD movies with the new SLT A-37.

The powerful BIONZ image processor boosts sensitivity to an extra-wide ISO 100-16000 range. Teamed with the camera’s large Exmor™ APS HD CMOS sensor, it’s the key to natural-looking, low noise images. You’ll love the difference, especially in low light where other cameras struggle to achieve clear, natural results.

See your shots on the tilt-angle LCD or through the high-resolution TruFinder™. With exquisite detail and a wide field of view, this precision electronic viewfinder gives you the full picture – whether you’re shooting HD video or stills.

Superior Auto mode takes the guesswork out of picking the right settings to suit any scene. And with real-time preview of Picture Effects and other adjustments you’ll always know exactly how your final shot will look.

After shooting, PlayMemories by Sony makes it easier to browse, edit, share and enjoy all those photos and video clips on your PC, TV, PS3™, tablet or smartphone.

Find out more about PlayMemories

Flatter your subject with Auto Portrait Framing

Perfect portraits made simple

Now there’s a short-cut to creating great-looking portraits – just like a professional photographer.

The SLT A-37 with Auto Portrait Framing helps you create top-quality people pictures without effort, even if you’re new to digital photography.

First, the camera uses Face Detection to identify your sitter, adjusting exposure and skin tones for flattering results.

And now comes the clever bit. Using the compositional ‘rule of thirds’, the SLT A-37 automatically trims the scene for tightly-framed, professional looking pictures.

Don’t worry about sacrificing the finer details. Even cropped, zoomed images retain a full pixel count, courtesy of By Pixel Super Resolution Technology for high-resolution portraits you’ll be proud of.