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What's new with Cyber-shot™?

Find out about new Cyber-shot digital cameras. See how our latest Cyber-shot models help you to capture beautiful landscapes, holiday trips or evenings out and share the moment with everyone.

Easily capture every detail with iAuto scene recognition

Choose the right settings every time

Easily capture the beauty in any scene with our latest Cyber-shot digital cameras. We’ve expanded the number of scenes that iAuto can recognise so you’re ready to tackle any photography challenge.

iAuto is a smart feature which recognises up to 33 different scenes and automatically chooses the right settings to suit the conditions. From portraits and landscapes to twilight or spotlight, let iAuto do the thinking for you and capture every tiny detail.

Capture 360 degree panoramas with our latest digital cameras

Create full panoramas and artistic effects

Imagine your favourite view or the full wedding line-up in one photo? Now thanks to selected new Cyber-shot digital cameras you can capture 360 degree panoramas in one shot. Press the button and sweep your camera across the majestic scene – it’s as simple as that.

Want to add an artistic flourish to your photography? Give your pictures a toy camera effect or the dramatic impact of partial colour from our range of Picture Effects. Have some fun, get creative and really turn your photos into works of art.

Film on the move with Optical SteadyShot Active Mode

Film movies on the move with no motion blur

Shoot steady even when you’re not. We’ve added Optical SteadyShot Active Mode to more of our Cyber-shot digital cameras so you can keep focused when filming on the move.

Optical SteadyShot Active Mode automatically reduces camera shake, compensating for your movement when you’re walking, running or standing anywhere unsteady. Capture the buzz of life as it happens without blur ruining your movies.

Get online photo storage with PlayMemories from Sony

Give your photo albums a new life

Left your photos forgotten on a PC? Or finding them hard to manage when they’re kept in different places? PlayMemories services from Sony are designed to help you get the most from your photos and movies.

Easily view, manage and upload files to your own personal online storage space. Instantly share memories with groups of family or friends or post to social media websites. Access memories from the big screen of an Internet TV.

You can even download software for a PlayStation®3 to edit photos or use a free app for a smartphone, tablet or PC to share photos. Memories are easier to enjoy when they’re all kept in one place.

Find out more about PlayMemories