DYNAX Generation II

Generation II : Emphasis Shift from Hardware to Software Design

The shift to software began with the debut of the DYNAX 7000i three years after the 7000 was launched. As well as providing optimum AF performance, the camera helped change the industry with its advanced software features like Multi-point AF, Automatic focus-mode selection and Predictive focus control via Moving-Subject Detection technology--features that are still well regarded in today's AF SLRs.

DYNAX 7000i (1988)

This was designed to provide versatile functions that were simple to operate.

Its intelligent design was highly regarded and was the result of asking such fundamental questions as: Who will use this camera? How should it operate? What kind of subjects will it be used to photograph? With the answers to these questions as a guide, the designers came up with innovative technologies such as the Creative Expansion Card System as well as Multi-point AF, Predictive focus control, Auto-Tracking AF, etc., which continue to be used in today's cameras.

DYNAX 3000i (1989)

At its unveiling, this was the world's smallest and lightest AF SLR camera. Its design concept was based on features and functions that would help make the SLR a popular camera with intuitive users.

Also, functions such as an alarm sound that warned of camera shake, a focus lock and automatic control of a dedicated external flash-unit targeted the beginner, while less intuitive functions and control buttons were excluded. The camera created a new user-stream for the SLR that catered to the needs of beginners, rather than conventional photo-hobbyists.