Seamless integration across different displays
One of the most common requirements for stadiums is the effective integration of LED displays into the overall audiovisual solution. For example, you may wish to synchronize the content displayed on large LED screens, on LED perimeter displays and on digital signage LCD displays in concourse and restaurant areas. With such a set-up, venues can offer their sponsors and advertisers “moments of exclusivity” – opportunities for a brand to monopolise all screen messaging throughout the venue.
By providing fully integrated audiovisual solutions – including LED displays and digital signage solutions – Sony is uniquely positioned to ensure your venue messaging functions seamlessly.
Quality delivered by broadcast experts
To maximise advertiser revenue, the integration between LEDs and other audiovisual equipment across perimeter signage is crucial. Whilst content on these displays is often targeted towards TV viewers, it is all too often the case that while pictures look fine in a stadium, they are simply not acceptable when broadcast.
As a leading manufacturer of broadcast cameras and fully-equipped Outside Broadcast vehicles, Sony ensures you benefit from the best broadcast quality. Our hands-on involvement in the setting definition and on-site testing means that the quality of the pictures on LED displays will look amazing both in the stadium and on TV.