Exhibition Dates

3rd October – 6th December Kew Gardens Royal Botanic Gardens Kew Richmond Surrey TW9 3AB More Information

2nd October – 14th October Paris Hôtel de Ville 29, rue de Rivoli 75004 Paris France Free entry More Information

28th October – 11th November
Berlin
ALEXA
Am Alexanderplatz
Grunerstraße 20
10179 Berlin
Free entry
More Information

Sony recognises its responsibilities to future generations with environmental responsibility playing a significant part in our ethos. We believe in providing a positive impact through technology in creating solutions for climate change.

The Prince’s Rainforests Project (PRP), founded by His Royal Highness The Prince of Wales, recognises the global role played by rainforests in climate change and aims to achieve consensus about how the rate of deforestation might be slowed and stopped. There is a growing awareness of the need to urgently protect the world’s rainforests, their people and their resources. The project is working alongside other governmental and non-governmental initiatives to find a solution to deforestation for the rainforests nations, with the aim of making the trees worth more live than they are dead. The project is also working to inform and engage public interest on this subject, collecting mass support to make rainforests central to any future climate change strategy.

The partnership between Sony and the Prince’s Rainforests Project began over a year ago with a dedicated category created for the Sony World Photography Awards to raise awareness about the impact of tropical deforestation on climate change. The winner announced in Cannes in April 2009 was Daniel Beltra, who beat off stiff competition from some of the world’s finest environmental photographers to win the Sony fully-funded assignment to document the major rainforest regions of the world.

Three stunning interactive exhibitions to be held in London, Paris and Berlin combine Daniel Beltra’s photography from The Amazon, The Congo and Indonesia with Sony technology. Our aim was to allow people to see the glory of the rainforests and understand their plight.

Most people will never get to experience the beauty of the rainforests first hand and we hope that Daniel’s pictures will play a crucial role in raising awareness of the importance of preserving the rainforests in the fight against climate change. We hope that people who see the pictures and visit the exhibitions will feel compelled to take action and sign up to the Rainforest SOS campaign to stop tropical deforestation.