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The magazine

The spirit of football captured

Sony World Photography Awards: Campaign Award Winner announced

A cook, cleaner, mother….and an attacking midfieder

With one foot balanced on top of a football, a woman carefully prepares a meal in the kitchen. It’s a beautifully observed moment, demonstrating that the spirit of football is all around us – even in the most unusual places.

This witty, spontaneous image has scooped the new Campaign Award at this year’s Sony World Photography Awards 2009.

Titled ‘The Love of the Game: a cook, cleaner, mother….and an attacking midfielder’, the picture was captured by Sarah Ahmad, an amateur photographer from Rawalpindi, Pakistan.

News of her win came as a shock to Sarah, who only took up photography seriously in 2006. “I pinched myself several times to see whether I was dreaming. When I realised it wasn’t a dream I ran around and screamed. I think I scared the neighbours! I had imagined great things happening for me, but nothing I imagined came close to something as amazing as winning this award.”

This year’s Campaign Award category invited amateur images that unite a global obsession with football with a passion for photography.

Sarah’s artful observation certainly clicked with this year’s competition judges. Here’s the view of Delly Carr, judging panel chair and one of the world’s leading sports photographers:

“This photograph is so simple, yet it speaks volumes about the sport. The image exemplifies the fact that football is indeed the World Game, a sport built on passion and fanaticism. It also attempts to express that passion makes no discrimination against gender, age, nationality, or social class.”

Sarah’s creativity has been rewarded with two VIP tickets to the star-studded Sony World Photography Awards gala ceremony in Cannes and 2 tickets to the 2010 FIFA World Cup™. She’s also picked up a fabulous α350 DSLR Camera and lens. What’s more, she’s been invited to contribute to Sony’s digital imaging advertising campaign. Keep your eyes open for more amazing images!

View all the winning images from this year’s Sony World Photography

The magazine

The spirit of football captured

Sony World Photography Awards: Campaign Award Winner announced

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