Working hand-in-hand, Live Colour Creation is the clever work of BRAVIA ENGINE and backlight technology. Together, they capture the true colours of the source and deliver them 30% wider than conventional LCD TVs.

This means our TVs can deliver far deeper and more accurate tones, for absolutely stunning colour reproduction, exactly as nature intended.

Traditionally the vast range of colours on an LCD TV is reproduced through a combination of three basic colours, red, green and blue (RGB).

x.v.Colour is based on xvYCC, a new international standard for video signals that defines a colour space nearly two times bigger than the existing sRGB standard.

The new palette closely matches the full natural range of hues and gradients perceived by the human eye.

This means that our latest models equipped with x.v.Colour technology can more faithfully recreate the true-to-life colours of an image, instead of substituting or approximating colours. In essence, the colours that you see on the screen are closer to real life, as if you were looking out of a window.

The slim TRILUMINOS LED backlight attains superior colour reproduction that is simply unmatched by current CCFL backlights.

The high end TRIMUMINOS technology uses red, green and blue LEDs instead of lots of white ones, like most LED backlights do.

These coloured LEDs enhance the richness and subtle textures of the colours on the screen.

Because LEDs emit purer reds and greens, they can produce a brighter and more uniform light that captures the true colours of the source.

Instead of combining the deeper hues to one colour to compensate for technical limitations, the TRIMULINOS LED backlight reproduces the colours of the original source image.